Fray Code was founded in Lincoln, Nebraska, by Hamilton and Alex, two creatives who believed they could do more from a city that’s often overlooked. To us, fashion isn’t about chasing hype or being in the biggest market. It’s about creating pieces that people genuinely love to live in.

We design for the ones rewriting their own story: skaters, artists, students, and everyday people who refuse to fold into conformity. What unites them isn’t a single style, but a mindset: bold, restless, and unapologetically themselves.

Our vision is simple: make clothes you can wear anywhere, anytime. Each piece is designed with versatility in mind, so you don’t have to change who you are to fit the moment because the clothes adapt to you. More than just being comfortable, we focus on ease, clothing that feels natural, effortless, and lived-in from the first wear.

Every Fray Code design carries intentional details that make it unique without compromising wearability. From raw edges to hidden affirmations, our pieces balance style and substance, built to move with you, not against you.

This is Fray Code — made in the middle of nowhere, for people rewriting the rules everywhere.